Patagonia Provisions: Regenerative Organic Agriculture and Reimagining the Food System

Patagonia Provisions: Regenerative Organic Agriculture and Reimagining the Food System

Patagonia Provisions General Manager Paul Lightfoot joins Climate Rising to discuss why Patagonia expanded beyond apparel into food, and how regenerative organic agriculture is central to its mission of addressing climate change. Patagonia’s food business was built on the belief that agriculture is one of the largest drivers of environmental degradation—and therefore one of the most important opportunities and levers for change. The conversation explores how Patagonia’s early transition to organic cotton shaped its approach and evolution into regenerative organic agriculture. Paul that Patagonia’s focus seeks to encourage regenerative practices that improve soil health, nutrition, and environmental performance. Paul also describes some challenges of building regenerative supply chains, including working directly with farmers, creating demand signals, and managing supply constraints in a fast-growing business. He discusses the role of the Regenerative Organic Certified (ROC) standard in addressing greenwashing and scaling adoption, as well as Patagonia’s broader strategy to influence industry practices—not just gain market share. The episode closes with a discussion of the future of regenerative agriculture, the limitations of policy-driven change, and Patagonia’s belief that market demand and consumer awareness will ultimately drive transformation in the food system.

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Climate Risk Meets Finance: Modeling the Future of Real Estate with First Street

Climate Risk Meets Finance: Modeling the Future of Real Estate with First Street

As climate risks intensify, understanding their financial implications is becoming critical for businesses, investors, and homeowners alike. Ed Kearns, Chief Science Officer at First Street, joins Cli...

29 Apr 43min

VF Corporation: Scaling Regenerative Materials Across Global Apparel Supply Chains

VF Corporation: Scaling Regenerative Materials Across Global Apparel Supply Chains

Alyse Russel, Senior Manager of Global Sustainability Programs at VF Corporation, joins Climate Rising to discuss how one of the world’s largest apparel companies is embedding sustainability across a ...

1 Apr 34min

Agreena: Regenerative Agriculture, Data, and Carbon Markets

Agreena: Regenerative Agriculture, Data, and Carbon Markets

Simon Haldrup, founder and CEO of Agreena, joins Climate Rising to discuss how regenerative agriculture can scale beyond early adopters by focusing on farmer economics, data-driven decision-making, an...

18 Mars 45min

Scaling Regenerative Agriculture and Carbon Markets with Indigo Ag’s A.J. Kumar

Scaling Regenerative Agriculture and Carbon Markets with Indigo Ag’s A.J. Kumar

Indigo Ag is one of the most active companies at the intersection of agriculture, carbon markets, and regenerative agricultural practices. A.J. Kumar, Vice President of Sustainability Sciences at Indi...

4 Mars 1h 2min

Regenerative Agriculture at Scale with Tom Brennan at McKinsey - Part 2

Regenerative Agriculture at Scale with Tom Brennan at McKinsey - Part 2

Tom Brennan, a partner at McKinsey & Company, joins Climate Rising to unpack what regenerative agriculture means in practice and why it is increasingly central to conversations about climate resilienc...

18 Feb 26min

Regenerative Agriculture at Scale with Tom Brennan at McKinsey - Part 1

Regenerative Agriculture at Scale with Tom Brennan at McKinsey - Part 1

Tom Brennan, a partner at McKinsey & Company, joins Climate Rising to unpack what regenerative agriculture means in practice and why it is increasingly central to conversations about climate resilienc...

4 Feb 30min

How Amazon Approaches Carbon Markets and Climate Neutralization

How Amazon Approaches Carbon Markets and Climate Neutralization

Jamey Mulligan, Head of Carbon Neutralization Science and Strategy at Amazon, joins Climate Rising to share how Amazon is tackling its net-zero climate goals, particularly through its engagement in th...

21 Jan 49min

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