453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-founder and friend Giorgos Tseti shared his hair loss struggles and that he was looking for an organic solution. Their initial research turned into a 10-year relationship that’s built Nutrafol into the #1 dermatology-recommended hair growth supplement in America. Listen to Nathan and Roland discuss: The challenges of his businesses in fashion and beauty What is “biohacking,” and using it for Nutrafol How stress became the problem and solution for Nutrafol Self-funding Nutrafol by eating beans and rice Why one vulnerable article 10x Nutrafol’s monthly sales Developing a seeding strategy with health professionals Why conferences are the best place to get product endorsements How to temper the expectations of the customers Fiscal responsibility as a startup And much more clinical product advice… This episode is powered by 99designs by Vista, a global creative platform that makes it easy for you to work with professional freelance designers from around the world. Together with 99designs, we’re offering you a $30 discount on your first design contest. Head to 99designs.com/foundr to learn more or get started on your project today. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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Avsnitt(690)

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I have never said this directly on the show before, but shiny object syndrome did not cost me months. It cost me years. Entire years where the Foundr team was spread across five or six initiatives ins...

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687: I Broke Every DTC Rule and Built a $1 Billion Brand From My Garage

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686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

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Claire Wolfson got her first dachshund at 20, became completely obsessed, and watched him get paralysed by the spinal condition that affects almost every sausage dog. The original plan was to design a...

22 Juli 28min

685: (Solo) The $500,000 Lesson I Had to Learn the Hard Way

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A few years ago I lost half a million dollars in 30 days. Not in crypto, not in a speculative bet. In the business I built from my parents' basement and launched on $3,000 from a credit card. And the ...

20 Juli 11min

684: She Bet Her House Deposit on Hair Gel - and Built an 8-Figure Brand

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Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5a...

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683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

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This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...

13 Juli 12min

682: From $2M in Debt to a $250M Gum Company | Pur Gum

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