From Rs 10 Bottle To Rs 2800 Cr. The Story Behind India's Fastest Growing Desi Drink - Lahori Zeera
BT Podcast17 Apr

From Rs 10 Bottle To Rs 2800 Cr. The Story Behind India's Fastest Growing Desi Drink - Lahori Zeera

In an interview with Business Today TV's Sakshi Batra, Lahori Zeera co-founder and COO Nikhil Doda detailed the brand's trajectory within the fast-moving consumer goods sector. Established in 2017, the company produces one crore bottles daily, achieving net revenues of 770 crore rupees last financial year with a target of 1,200 crore rupees for the next. Doda clarified that the brand name refers to the use of 'Lahori Namak', or rock salt, and not a geographical connection to Pakistan. Initially a bootstrapped startup, the company secured private equity from a Belgium-based fund in 2021. Despite a GST increase on carbonated fruit drinks from 12 to 40 percent, the brand maintains a strategic entry-level price point of ten rupees. Currently operating across eighteen states, Lahori Zeera plans to expand into the UAE and GCC markets. Doda noted that the company reached 300 crore rupees in revenue through organic growth before investing in marketing, as it now competes with global cola giants in the ethnic Indian drinks category.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(26)

#Podcast | Ep16: Siemens India MD & CEO Sunil Mathur On AI & India's Infrastructure Revolution

#Podcast | Ep16: Siemens India MD & CEO Sunil Mathur On AI & India's Infrastructure Revolution

India is at the cusp of a massive infrastructure and manufacturing transformation, and technology is at the heart of this growth story. In this episode of the Business Today Podcast, Sakshi Batra spea...

5 Aug 34min

#Podcast | #Episode14 | Dabur From Churan Chutney To India Brand Story

#Podcast | #Episode14 | Dabur From Churan Chutney To India Brand Story

Mohit Malhotra, Global CEO of Dabur India, spoke to Business Today about the company's evolution from an Ayurvedic products maker into a global FMCG player, with nearly a third of its revenue now...

16 Juni 32min

#Podcast | #Episode13 | The Startup Behind India's Rocket Dreams | Skyroot’s Journey To Building Vikram 1

#Podcast | #Episode13 | The Startup Behind India's Rocket Dreams | Skyroot’s Journey To Building Vikram 1

India’s space ambitions are entering a new era — driven not just by ISRO, but by private innovation. In this exclusive conversation, Pawan Kumar Chandana, co-founder of Skyroot Aerospace, shares with ...

27 Maj 36min

#Podcast | #Episode12 | The Unfiltered Snabbit Story | The Startup Solving India’s Unorganised House Help Crisis

#Podcast | #Episode12 | The Unfiltered Snabbit Story | The Startup Solving India’s Unorganised House Help Crisis

AI may be transforming the world — but some of the biggest everyday problems still need human solutions.   In this episode of The Business Today Podcast, Sakshi Batra sits down with Aayush Agarwa...

27 Maj 37min

BTTV Exclusive | Pirojsha Godrej On ₹5 Lakh Cr Plan & Listing 2 New Businesses

BTTV Exclusive | Pirojsha Godrej On ₹5 Lakh Cr Plan & Listing 2 New Businesses

In this high-stakes BTTV Exclusive, Business Today’s Group Editor Siddharth Zarabi sits down with Pirojsha Godrej, Chairperson Designate of the Godrej Industries Group (GIG). Following a historic and ...

28 Apr 15min

#Podcast | #Episode10 | Exclusive: William Bissell, MD, Fabindia On Journey, AI-Transfomation & More

#Podcast | #Episode10 | Exclusive: William Bissell, MD, Fabindia On Journey, AI-Transfomation & More

In a Business Today Exclusive Podcast, Aabha Bakaya speaks with William Bissell, Managing Director of FabIndia, on its journey, the brand’s evolution and strategy reset after COVID. Bissell breaks dow...

10 Apr 29min

#Podcast | #Episode09 | From Bollywood Icon To Entrepreneur: Malaika Arora On Food, Fashion & Fitness

#Podcast | #Episode09 | From Bollywood Icon To Entrepreneur: Malaika Arora On Food, Fashion & Fitness

In this episode of the Business Today Podcast, Malaika Arora speaks to Aabha Bakaya about her journey from style icon to entrepreneur and investor. She discusses her growing portfolio across food, fas...

12 Mars 36min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
fordomspodden
p3-krim
rss-krimstad
en-runda-till
flashback-forever
aftonbladet-daily
politiken
rss-vad-fan-hande
rss-expressen-dok
rss-sanning-konsekvens
omni-podd
svd-ledarredaktionen
motiv
grans
kungligt
spar
rss-utopia-2
dagens-eko