In a World of Good Beer, Hospitality Wins

With more high-quality beer available than ever before, great beer alone is no longer enough to stand out. Guests may come for the beer, but they return for how they are treated. This session explores the critical role hospitality plays in shaping guest perception, driving repeat visits, and turning casual visitors into loyal brand advocates. Designed specifically for breweries and taprooms, the talk reframes hospitality as a core business strategy—one that influences reviews, word-of-mouth, and long-term growth. Attendees will leave with practical insights into how intentional service, staff engagement, and guest experience design can become a brewery’s most powerful competitive advantage.

Taylor is a 25 year hospitality industry professional beginning with a summer job cooking breakfast at a small-town diner where he grew up, and ending as the Executive Chef of Drakes Brewing Company, bringing the simple philosophy that brewery food can be better than it needs to be. Now, as a Solutions Consultant at GoTab, he leverages that lifetime of firsthand experience with the day-to-day realities of hospitality and the challenges operators face at every level. His deep operational background and culinary training help hospitality teams learn to focus on customer sequence, reduce friction, and improve customer experience and profitability. Driven by a passion for creating great guest experiences, Taylor works closely with brewery taprooms, beer gardens, and hospitality operators to remove operational noise and let teams focus on what matters most—the customer.

Join us in person for CBP Connects Chicago

June 15-17, 2026

Come get inspired, leave with actionable strategies: https://cbpconnects.com/