New Mindset For Copywriting
We’re going through massive and disruptive upheavals all over the place, and of course copywriting is no exception.I’m seeing the need for a complete mindset shift to survive, thrive and even dominate...
20 Apr 32min
Copywriting 101, Part 3– Old Masters Series
As we return to our hit Old Masters Series segment, Copywriting 101, I’d like to let you know that the first edition of John Caples’s book Tested Advertising Methods was published in 1932–that’s 94 ye...
13 Apr 29min
Next-Level Skills Every Copywriter Needs
The future for copywriters and AI is pretty clear:AI will not replace copywriters.But… copywriters who know how to use AI will replace those who don’t.Sounds simple enough.However, once you get into i...
6 Apr 36min
Copywriting 101, Part 2– Old Masters Series
Once again we’re back to our Copywriting 101 segments in the Old Masters Series, picking up where we left off a couple weeks ago.This is about copywriting fundamentals. It never hurts to review them, ...
30 Mars 34min
Introducing 7 Types Of Microstories
Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The s...
23 Mars 30min
Copywriting 101– Old Masters Series
The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Mich...
16 Mars 30min
How Clive Cable’s Building An Agency With Virtual AI Copywriters
Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI a...
9 Mars 34min
