The New PR Playbook: Taylor Materio on Community, Visibility, and Modern Influence

In Episode 9 of BUILT DIFFERENT, Erin Sykes sits down with Taylor Materio, strategist, connector, and partner across multiple Palm Beach ventures, for a conversation on what modern public relations actually demands in today’s luxury market.

Taylor works at the intersection of brand, community, and civic engagement. As a partner in Altima Palm Beach, Materio Consulting, and Let’s Get Social Palm Beach, and serving as President Pro Tem of Lake Clarke Shores, she represents a new model of influence built on relationships rather than press hits.

This episode explores the evolution from traditional PR to what Taylor calls “private relations.” In a market saturated with new brands, nonprofits, and private clubs, visibility alone is not enough. Credibility, community integration, and strategic partnerships now drive long-term relevance.

Erin and Taylor discuss influencer ROI, red flags in modern media, the role of philanthropy in Palm Beach culture, and why brands that try to “buy” their way into a market often miss the point. The takeaway is clear: attention can be purchased. Trust must be earned.

Listen if you’re:

- A founder or brand entering a competitive luxury market

- A nonprofit leader looking to modernize your visibility strategy

- Building a personal brand and unsure how to define your differentiation

- Curious how influencer marketing should actually be measured

Connect:

Guest Taylor Materio:

Taylor Materio Instagram https://www.instagram.com/mrstaymat?igsh=MWFpN2RqZmd5N3BvNw==

Taylor Materio LinkedIn https://www.linkedin.com/in/taylormaterio?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Altima Palm Beach https://www.instagram.com/altimapalmbeach?igsh=ZTVld3drZnp4cmt5

Historical Society of Palm Beach County ​​https://www.instagram.com/pbchistory?igsh=NWR5amZ5d3U1dGxv

McMow Art Glass https://www.instagram.com/mcmowartglass?igsh=bnlhNnNsOTJ0dXFo

BUILT DIFFERENT Instagram: https://www.instagram.com/built.different.pod

Erin’s Instagram: https://www.instagram.com/sykesstyle

Email: erin@sykesproperties.com

BUILT DIFFERENT YouTube: https://www.youtube.com/@built_different_pod

BUILT DIFFERENT Website: https://www.builtdifferentpod.com

BUILT DIFFERENT Community: https://connect.builtdifferentpod.com

BUILT DIFFERENT is recorded at PodPlus Studios in Jupiter, Florida.

Learn more: https://www.podplusstudios.com