Awareness

Imagine for a moment the year 1800. A doctor is meeting with a patient – most likely in the patient’s home. The patient is complaining about shortness of breath. A cough, a fever. The doctor might che...

9 Aug 201719min

When the tape started rolling in old analog recording studios, there was a feeling that musicians were about to capture a particular moment. On tape, there was no “undo.” They could try again, if they...

1 Aug 201737min

In Spain, they do the lottery differently. First of all, it’s a country-wide obsession — about 75% of Spaniards buy a ticket. There’s more than one lottery in Spain, but the one that Spaniards are the...

25 Juli 201722min

This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chos...

18 Juli 201752min

Most people are familiar with at least one version of the birth control pill’s packaging — a round plastic disc which opens like a shell and looks like a makeup compact. But the pill wasn’t always pac...

11 Juli 201717min

This is the story of a curvy, kidney-shaped swimming pool born in Northern Europe that had a huge ripple effect on popular culture in Southern California and landscape architecture in Northern Califor...

4 Juli 201730min

The 1968 Olympics took place in Mexico City, Mexico. It was the first Games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were ...

27 Juni 201721min

“You should do a story…” is the first line to a lot of the conversations you have when you work at 99pi. This week we look into a bunch of those stories suggested by our listeners and present them to ...

20 Juni 201725min