From Sovereign House to Club Reign: Building the Next Era of American Culture - Nick Allen | #81

Today, Nathan Halberstadt of New Founding sits down with Nick Allen to talk about the origins of Sovereign House and his new venture, Club Reign.

Nick Allen has been building cultural institutions in NYC for years, hosting over 35,000 people across hundreds of successful events.

Learn more about Club Reign: https://clubreign.com/ Nick is also on X at: https://x.com/0xNickAllen

Timestamps: 00:00 – The New IRL Frontier 01:00 – Introducing Nick Allen and the origins of Sovereign House 03:58 – New Venture: Club Reign 04:34 – Expanding beyond NYC: Lisbon, London, DC events 05:19 – Curating “high openness, highly disagreeable” people 09:13 – How to design events and venues that actually work 11:55 – Experience economy, decline of third spaces, rise of private clubs 19:25 – Investors, Soho House going private, and new club regulations 31:46 – Vision and buildout of Club Reign (design, murals, library) 39:10 – Current state, publications, and long‑term vision for Club Reign

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The New Founding Podcast is recorded at the New Founding HQ in Dallas, Texas, produced by Nathan Halberstadt, and edited by Jared Cummings.

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