#93: How to make your SaaS brand stand out with excellent content

#93: How to make your SaaS brand stand out with excellent content

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at Cognism, one of B2B SaaS's most admired demand generation brands, they cover how to create content that cuts through, entertains, and converts, even when your product feels dry on the surface. Whether you're a solo marketer, a founder doing it all yourself, or building out a content team, this episode is full of practical takeaways you can apply immediately.

Takeaways:

  • Start with a deep understanding of your ICP including their age, not just job title
  • Entertaining top-of-funnel content generates pipeline by influencing end users and decision makers
  • Jumping on trends is the most reliable way to create humorous content without forcing it
  • Bottom-of-funnel video works best when you hook the viewer before revealing the product
  • Repurposing content across formats increases time on page and grows your YouTube channel
  • Selfie-style video often outperforms polished production, so just start
  • Consistency and rhythm matter more than quality, especially early on
  • Your product's niche is your greatest content asset

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Avsnitt(103)

#103: How to create great ads that convert on LinkedIn & Meta

#103: How to create great ads that convert on LinkedIn & Meta

In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets...

14 Juli 48min

#102: Founder-led sales: why you'll always outsell your own salespeople

#102: Founder-led sales: why you'll always outsell your own salespeople

In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the foun...

7 Juli 12min

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini

In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining....

30 Juni 23min

#100: The Greatest Hits

#100: The Greatest Hits

Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like ...

23 Juni 24min

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days

In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on redu...

16 Juni 31min

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks

In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out ...

9 Juni 40min

#97: Content audit revealed: what we're changing at Rocket SaaS

#97: Content audit revealed: what we're changing at Rocket SaaS

In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-...

2 Juni 25min

#96: 10 ways to find out what your ICP actually wants

#96: 10 ways to find out what your ICP actually wants

In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's enti...

26 Maj 17min

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