The JOLT Effect: Overcoming Buyer Indecision in Sales
The Deep Dive18 Juni 2025

The JOLT Effect: Overcoming Buyer Indecision in Sales

In this episode of The Deep Dive, we break down The JOLT Effect by Matthew Dixon and Ted McKenna—a data-backed guide to overcoming the real killer of deals today: customer indecision.


Based on insights from over 2.5 million sales conversations, this episode introduces the JOLT framework: Judge the level of indecision, Offer a recommendation, Limit the exploration, and Take risk off the table.


You’ll learn why buyers stall, how traditional closing techniques backfire, and how top salespeople help customers feel safe saying yes.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(29)

Fanatical Prospecting

Fanatical Prospecting

In this episode of The Deep Dive we break down Jeb Blount’s Fanatical Prospecting. The book makes a clear case: waiting for inbound leads is a recipe for failure, and disciplined prospecting is the tr...

17 Sep 202525min

The Natural Laws of Selling

The Natural Laws of Selling

In this episode of The Deep Dive we unpack Daniel Jacobs’ The Natural Laws of Selling. The book argues that old-school, aggressive tactics fall flat in today’s B2B world where complex, trust-driven de...

10 Sep 202530min

Addicted To The Process

Addicted To The Process

In this episode of The Deep Dive we explore Addicted to the Process by Scott Leese. Too many salespeople tie their self-worth to outcomes they cannot control, like closed deals or slashed budgets, whi...

3 Sep 202534min

Start with No

Start with No

In this episode of The Deep Dive, we challenge everything you thought you knew about negotiation by breaking down Jim Camp's groundbreaking book, Start with No.Forget the pressure to always get to "ye...

27 Aug 202525min

Say It With Charts

Say It With Charts

In this episode of The Deep Dive, we unpack Say It with Charts by Gene Zelazny, the timeless guide to communicating complex ideas with clarity and impact through visuals. Whether you're pitching in Sa...

20 Aug 202514min

Persuasion

Persuasion

In this episode of The Deep Dive, we explore Pre-Suasion by Robert Cialdini, a powerful look at how influence begins before the conversation even starts. You'll learn how to set the stage for agreemen...

23 Juli 202514min

Mastering The First Minute - Clear Communication That Closes Deals

Mastering The First Minute - Clear Communication That Closes Deals

In this episode of The Deep Dive, we break down The First Minute by Chris Fenning A game-changing book about how to start business conversations that actually get results. Whether you’re in SaaS, sust...

16 Juli 202513min

The Happy Sales System

The Happy Sales System

In this episode of The Deep Dive, we explore The Happy Sales System by Sean Dudayev—a refreshing take on sales that ditches high-pressure tactics in favor of calm confidence, clarity, and connection. ...

9 Juli 20259min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
24fragor
badfluence
uppgang-och-fall
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
bilar-med-sladd
tabberaset
rss-kort-lang-analyspodden-fran-di
avanzapodden
rss-veckans-trade
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-wallnor-pm
borsmorgon