Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software

Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software

Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist!

He spoke about not being boring, not copying your competitors' marketing tactics but defining a system that is going to work for your company, getting it to work repeatedly over and over until it needs minimal intervention from the marketing team (and sticking to it)

Sam told James about the problem of marketers in the wrong positions/roles and the fear of saying no...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Villa Park, Birmingham, April 2026

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Avsnitt(130)

The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club

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Louise jumped on the podcast with James at Villa Park. They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of da...

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19 Mars 9min

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24 Feb 14min

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