#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis
The Hybrid7 Maj

#19 | From Wild West to Working System: Adria Berry on Regulating Oklahoma Cannabis

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Adria Berry, Executive Director of the Oklahoma Medical Marijuana Authority, to talk about regulating one of the most closely watched cannabis markets in the country.

Adria reflects on stepping into Oklahoma’s medical marijuana program during a period of explosive growth, enforcement pressure, and public scrutiny. The conversation explores what it took to build OMMA into a standalone agency, how the state responded to oversupply and illicit market concerns, and what regulators actually confront when an industry matures in real time.

They also discuss the changing relationship between state and federal cannabis policy, the implications of Schedule III, and what Adria has learned serving as President of the Cannabis Regulators Association (CANNRA).

This episode is a candid look at leadership, public service, and the difficult balance between access, enforcement, and accountability in modern cannabis regulation.

🎧 New episodes drop regularly. Follow @TheHybridPod on Instagram for updates.

🔎 Topics: Oklahoma cannabis, OMMA, cannabis regulation, enforcement, illicit market, Schedule III, cannabis policy, CANNRA, medical marijuana, The Hybrid podcast

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Avsnitt(24)

#24 | From Heisman to Highsman with Ricky Williams

#24 | From Heisman to Highsman with Ricky Williams

Heisman Trophy winner Ricky Williams opens up about cannabis, social anxiety, and the NFL on The Hybrid, the cannabis policy podcast hosted by two former state regulators.Shawn Collins and Erik Gunder...

14 Sep 1h 12min

#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

#23 | Regulating Three Cannabis Markets at Once with Minnesota's Eric Taubel

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Eric Taubel of the Minnesota Office of Cannabis Management for a conversation about regulating three cannabis markets at o...

3 Sep 1h 29min

#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

#22 | The Fight to Stop the Repeal with Massachusetts' Ryan Dominguez

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Ryan Dominguez of the Massachusetts Cannabis Coalition for a conversation about Question 8, the November ballot measure th...

17 Aug 1h 16min

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

#21 | The Future of Cannabis Regulation with California's Christina Dempsey

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Christina Dempsey of the California Department of Cannabis Control for a conversation about the future of cannabis regulat...

1 Juli 1h 23min

#20 | Would You Rather Regulate? Cannabis Policy Nightmares

#20 | Would You Rather Regulate? Cannabis Policy Nightmares

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies go guest-free for a looser, host-only episode of The Hybrid about the messy middle of cannabis legalization.The conversation starts in V...

7 Juni 1h 10min

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

#18 | From Pickles to Plants - Willy Vlasic on Building a Trusted Brand and Cannabis’s Hard Truths

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Willy Vlasic, founder of Vlasic Labs, to talk about building a cannabis brand with a name people already trust.Willy share...

14 Apr 1h 12min

#17 | Cannabis Receiverships: Why Cannabis Businesses Fail and How Restructuring Works

#17 | Cannabis Receiverships: Why Cannabis Businesses Fail and How Restructuring Works

Shawn Collins of THC Group and Erik Gundersen of ERG Strategies sit down with Jacques Santucci, founder of Opus Consulting, to unpack a side of the cannabis industry that rarely makes the headlines bu...

20 Mars 1h 21min

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