Why Your Brand Sounds Like Everyone Else's AI Slop with David J. Ebner | Content Workshop

TLDR: AI made content faster. It also made everyone sound exactly the same. David J. Ebner, founder of Content Workshop and author of King Makers, breaks down why the gap between "passable" and "good" content has never been wider and what GTM teams need to do about it before their brand disappears into the noise.

The AI content crisis isn't coming. It's here. Every B2B company adopted generative AI at roughly the same time, trained it on roughly the same data, and now entire industries sound like they were written by the same machine. David J. Ebner has spent 13 years building Content Workshop into one of the most respected B2B content agencies in the country, with a deep niche in cybersecurity, one of the most skeptical buyer audiences in the market. He's also the author of King Makers, where he argued long before it was popular that writers and creatives are the real kingmakers in B2B. In this episode, Kelly and Tiffany dig into what AI actually does well in the content creation process, where it falls apart, and why curiosity, emotional intentionality, and human discernment are the skills that separate brands that win from brands that blend in. David J. Ebner also shares his framework for deploying AI at the right steps of the process, why "speed to quality" beats "speed to publish," and how anyone, including job seekers building a personal brand on LinkedIn, can create content that actually makes people feel something.

In This Episode:

• Why the gap between "passable" and "good" content has grown wider as AI made bad content disappear
• How to deploy AI in the content creation process without diluting your brand voice or creativity
• The difference between content that informs and content that educates, and why only one builds trust
• Why "the hero of your brand story is the audience, not you" is the most forgotten rule in B2B marketing
• How job seekers and GTM professionals can build a personal brand that stands out in a sea of AI content

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Guest Links:Connect with David J. Ebner: https://www.linkedin.com/in/davidjebner | https://contentworkshop.com | https://chatteragent.ai