Why Your Likes Aren’t Generating Real Estate Leads on Social Media

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What if the reason your content isn’t bringing in real estate leads has nothing to do with your likes? I’m calling out the trap so many agents are stuck in… posting, refreshing, and quietly wondering why the attention isn’t turning into conversations.

In this episode, I’m breaking down what engagement actually means, the two signals the algorithm really pays attention to, and why treating social media like a billboard is keeping you invisible to the people who matter most.

We’ll get into how to shift your focus away from vanity metrics and toward the kind of interactions that build trust, relationships, and local recognition over time. I’ll also walk you through the simple habit that helps you train the algorithm to find the right people — not just more people.

By the end, you’ll feel clear on what to track, where to put your energy, and how to show up online in a way that actually supports your real estate business. Because once this clicks, you stop chasing attention and start creating real momentum. Hit play and let’s dive in.

01:33 – Why Likes Are a Vanity Metric And Don’t Lead to Clients

02:39 – What Real Engagement Means: Saves, Shares, and Two-Way Conversation

04:45 – The Real Estate Agent’s Advantage: Small, Intentional Connections Count Most

5:44 – How to Use Social Media to Build Relationships in Your Local Community

08:32 – Stop Tracking Likes. What To Track Instead

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

🎥 Watch the podcast on YouTube: https://youtu.be/88PYgDrSXgU

OTHER EPISODES YOU'LL LOVE:

🎙️Episode 2: Are You Accidentally Training the Algorithm to Ignore You? (Here's How to Fix It)

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

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New episodes drop every Thursday!