The Content Rules I Used to Teach Agents… and Why I Break Them Now

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What if the content rules you’ve been trying so hard to follow are actually the reason your content feels so hard to create?

I used to be the person teaching agents these rules, and now I break basically all of them on purpose. In this episode, I’m getting into the rules I’ve changed my mind about, from rigid content calendars and always having a CTA to perfect hooks, trending audio, playing it safe, and only sharing the highlight reel. We’re talking about what actually matters when you want content that connects, builds trust, and still grows your business.

So if you’re ready to stop overthinking the rules and feel more like yourself when you post, hit play and let’s get into it.

1:32 – The Secret Difference Between Rules and Frameworks

3:06 – How Strict Content Calendars Kill Your Creativity

6:28 – The Most Optimal Time to Post

6:46 – Why You Don’t Need a CTA in Every Post

13:18 – Why Staying Neutral Is Hurting Your Brand

14:06 – How Owning Your Opinions Attracts Your Ideal Clients

15:12 – Why Trending Audio Isn’t Required for Growth

16:50 – Why Posting Your Struggles Earns More Trust

21:05 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

Grab the Hook Edit by Above Asking HERE

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

OTHER EPISODES YOU’LL LOVE:

🎙️Episode 33: The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh

🎙️Episode 32: The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair

🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand

🎥 Watch the podcast on YouTube: https://youtu.be/B1XTjJ4Ze70

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

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New episodes drop every Thursday!