Kendrick Lamar's Epic 2025: Record-Breaking Hits, Rap Feuds, and Global Dominance

Kendrick Lamar BioSnap a weekly updated Biography. Kendrick Lamar has dominated headlines and history books this week with a blend of career milestones and headline-grabbing drama. Billboard and Rolling Stone both highlight that his SZA duet "luther" just completed thirteen consecutive weeks at number one on the Hot 100, making it the longest-leading hip hop track in chart history and securing rare territory for a male-female duo. Meanwhile, Kendrick’s chart presence shows no sign of fading as singles like "Not Like Us," "tv off," and "peekaboo" from his GNX project remain strong. His nearly year-long Hot 100 streak is unmatched among rappers in 2025, according to data aggregators like Bars. The commercial success echoes critical acclaim: At the 2025 Grammys, Kendrick’s "Not Like Us" swept major categories and his now-iconic, Super Bowl LIX Apple Music Halftime Show performance—reportedly a spectacle that cemented his status as the prime force in hip hop—continues to reverberate in pop culture memory. The track’s pointed lyrics directed at Drake also fueled what The Fader calls “the most publicized rap feud of the decade.” The beef boiled over in spring 2024 with a flurry of diss tracks—Kendrick’s "Euphoria," "6:16 in LA," and "Not Like Us" answered by Drake with "Push Ups" and "Taylor Made Freestyle." The personal nature of their barbs, plus Drake’s ongoing legal tussle with Universal Music Group over the dispute’s fallout, has only intensified the fascination. The Guardian and GQ suggest the feud’s ripples are already reshaping rap’s competitive culture. Music aside, Kendrick appeared onstage in Los Angeles this month for a surprise set with Clipse, performing "Chains & Whips" from their Let God Sort Em Out album—a rare public appearance for the typically private star. Fans are equally focused on his upcoming shows: the next leg of his Grand National World Tour resumes September 23 in Mexico City, as confirmed by Live Nation, Concerts 50, and local outlets, with subsequent stadium shows throughout South America. Business news is just as buzzy. Kendrick and creative partner Dave Free recently unveiled Project 3, a global agency under their pgLang company, following Frosty Studio’s acquisition. Ad Age notes that the move advances Kendrick’s culture-shifting ambitions, merging creative and commercial vision. On social media, he’s trending for a mix of reasons. Music pages light up with chatter about his Billboard feats, while @SynthRidersVR just launched a new virtual reality experience based on Kendrick’s hit "HUMBLE." Some drama came from Young Thug, who in a newly leaked audio clip slammed Kendrick’s refusal to do features and insisted, via HotNewHipHop, that Kendrick can “never be bigger than Drake”—a swipe widely dissected on Twitter and music blogs. There’s also rising curiosity about Kendrick’s family as viral posts speculate about his siblings—an untold story that continues to shake the internet, though most reports urge caution and This content was created in partnership and with the help of Artificial Intelligence AI.