Kendrick Lamar's Epic 2025: Grammys, Super Bowl, Global Tour, and New Creative Agency Launch

Kendrick Lamar BioSnap a weekly updated Biography. Kendrick Lamar has dominated headlines over the past several days, capping one of the most monumental years in his career. After becoming the only rapper in 2025 to keep a song on the Billboard Hot 100 every single week this year, largely fueled by the enduring reign of his SZA duet Luther now the longest-running rap number one ever according to HotNewHipHop, Lamar continues to cement his chart presence with additional hits like Not Like Us and tv off. The Grammys earlier in 2025 saw him sweep five trophies including Record and Song of the Year for Not Like Us, underscoring his critical acclaim, and in the ultimate pop culture crossover, he performed that same Drake diss track as the finale of his widely celebrated Super Bowl LIX halftime show. That spectacle, featuring guests SZA and Samuel L Jackson, helped him clinch another Creative Emmy for Outstanding Music Direction, marking his second Emmy win, as reported by The Fader and Rap-Up. But Kendrick is far from just an awards circuit darling—he is out in the world, too. His colossal Grand National Tour with SZA is in full swing and headed to Mexico City’s Estadio GNP Seguros on September 23, as confirmed by both StubHub and Live Nation. On stage, he recently made a surprise guest appearance with Clipse in Los Angeles to perform their Pharrell-produced collab Chains and Whips during their Let God Sort Em Out set, thrilling hip hop fans with his willingness to pop up in unexpected places. In business, there is a major new chapter with the launch of Project 3, a global creative agency formed with his pgLang co-founder Dave Free. According to BizCommunity, the duo acquired the international studio Frosty to kick things off, vowing to build brands from the ground up and serving clients such as Chanel, Calvin Klein, Gatorade, and Cash App. The move further positions Kendrick as both a creative visionary and entrepreneur, extending his influence far beyond music. Socially, Lamar played coy last week by skipping the MTV VMAs despite 10 nominations and a win for Best Cinematography for Not Like Us, as Elle reported. He kept a notably low profile on social media, but traces of him were everywhere, with his lyrics, performances, and business moves trending across platforms. The conversation continues to swirl around his headline-making artistry and his candid reflections on identity and vulnerability shared in recent interviews, leaving everyone watching for his next move. Get the best deals https://amzn.to/3ODvOta This content was created in partnership and with the help of Artificial Intelligence AI.