Kim K's Volleyball Venture, Viral Moments, and Jet-Setting Backlash

Kim Kardashian BioSnap a weekly updated Biography. The past few days have seen Kim Kardashian back in the spotlight for both classic Kardashian drama and notable business moves. Making headlines, Kim’s company SKIMS just inked a major deal as the official loungewear and intimates partner for League One Volleyball, a rapidly growing pro women’s sports league in the U.S. This partnership, announced July 22, underscores SKIMS’ push into sports apparel and women’s empowerment, something Kim herself emphasized in a press statement about using fashion and storytelling “to inspire confidence and empower athletes at every level.” The tie-in with volleyball, the number one team sport for girls in America, could have significant long-term impact for both the SKIMS brand and Kim’s business legacy, as highlighted by League One Volleyball and SKIMS joint press releases. On the pop culture front, Kim was the subject of renewed viral attention after addressing a decade-old rumor that she left her daughter North in a hotel lobby during Paris Fashion Week. Over the weekend, Kim posted the 2014 video on her Instagram Stories, but this time offered a cheeky new explanation: she simply wanted to show off her own look before picking up her child, assuring followers that she “didn’t forget her” despite what the internet has speculated over the years. According to AOL, while Kim’s old explanation focused on checking for a car seat, she now claims it was for the sake of the photo op. In fashion news, Kim stole scenes at the Vanity Fair Oscars party, turning heads in a voluminous white Balenciaga couture gown made from Tyvek, a material more associated with construction than couture. Her minimalist, almost bridal look was both praised and mocked across social media, with fans debating whether it was bold minimalism or looked like a bed sheet, according to coverage by KoiMoi and IMDB. Social media remains both a tool and a trial for Kim. She posted a summer lake getaway album featuring her kids, but quickly deleted a bikini shot suspected of a photoshop blunder that fans still circulated. Recent accusations over her swimwear line’s images also reignited criticism, with followers calling out unnatural edits—fuel for ongoing debates about celebrity body standards online, as reported by The Sun and AOL. Kim faces new sustainability backlash too, after celebrity jet tracking accounts on TikTok drew attention to her 29-minute private flight from San Diego to LA. Critics pointed out the environmental impact of such short hops, spotlighting the gap between glamorous lifestyles and growing concerns over climate change. Through it all, Kim is keeping her business empire humming. Beyond the SKIMS sports push, she continues working on upcoming TV projects, most notably starring in the Ryan Murphy legal drama All’s Fair and preparing for the seventh season of The Kardashians on Hulu this fall. As always, every move—whether in couture, on boardrooms, or across Instagram—keeps Ki This content was created in partnership and with the help of Artificial Intelligence AI.