Tony Friday, Brainbox
WA Leaders22 Sep 2025

Tony Friday, Brainbox

Set up 8 years ago, Brainbox employs 200 staff in the Philippines working for Brainbox clients. Not your normal outsourcing business, every staff member is embedded into their clients' business, and works for them exclusively. Before establishing this business, Tony worked as a maths teacher, then in IT before consulting, and then as a CEO of a regional council. His top tip for business leaders is to be kind. “Kindness to staff. Kindness to customers. Kindness to yourselves as business owners. And increasingly important, kindness to the jurisdictions that you work within. Not just for the annual report, but actually doing things that make a difference in those jurisdictions.” ~ Tony Friday ~~ Guest: Tony Friday, Brainbox Web site: https://brain-box.com.au/ Interviewer: Charlie Gunningham Recorded at: The Hub, Technology Park, Bentley WA 6102

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