Writing a Book That Builds Authority, Clients, and Speaking Opportunities — Kristin Clark | Ep 137
Being an expert doesn’t automatically mean you have a great book. The strongest books start with a clear idea, a specific reader, and an understanding of what you want the book to accomplish after som...
27 Sep 28min
How to Scale Paid Ads Without Wasting Your Marketing Budget — Matthew Slaymaker | Ep 136
Paid advertising can grow a strong business, but it can also expose everything that was already broken. A weak offer, poor tracking, low conversion rates, bad creative, or the wrong business economics...
27 Sep 34min
How to Stay Disciplined When Business Gets Hard — Mike Barefoot | Ep 135
Building a business for 15 years takes more than a good idea. It requires discipline when things slow down, relationships that survive beyond individual transactions, and the willingness to keep showi...
24 Sep 40min
Local SEO and the New Rules of Getting Found Online — Kyle Bailey | Ep 134
For a local business, getting found online is only half the job. Your website, SEO, and content still have to convince a homeowner that you understand their problem and are the right person to solve i...
24 Sep 33min
How to Make B2B Paid Media Work With a Complex Sales Cycle — Dominick DeJoy | Ep 133
Paid media gets much harder when a customer doesn’t click an ad and buy five minutes later. In B2B, a deal might take months or even a year, involve several decision-makers, and pass through multiple ...
24 Sep 32min
How to Sell Without Pressure, Manipulation, or Sleazy Tactics — Marc Von Musser | Ep 132
Most entrepreneurs know they need to sell, but many hate the way selling feels. Pressure, scripts, manipulation, fear of rejection, and the constant need to “close” can make sales feel completely disc...
24 Sep 55min
Self-Doubt, Limiting Beliefs, and the Stories Running Your Life — Stan Lewis | Ep 131
You can know what to do, have the right information, and still find yourself hesitating when it’s time to charge more, become more visible, take a risk, or step into a bigger version of yourself. Some...
24 Sep 31min
Building a Seven-Figure Practice Without Burning Out — Helen Malinowski | Ep 130
What if burnout isn’t really a productivity problem? For many clinicians and helping professionals, exhaustion gets treated as something to fix with better schedules, stronger boundaries, or more disc...
23 Sep 20min
