You Don't Have to Choose Between Great Care and Great Money

Dr. Caleb Braddock has spent 20+ years building a $3M practice in a small town while helping scale 80+ clinics across the country. Discover why most chiropractors stay stuck in a “poverty mentality,” the communication gap that kills growth, and the mindset shift required to charge what you’re actually worth.

🔎 Free Chiropractic Marketing Audit: Your Growth Roadmap to 7 Figures: ⁠https://www.chiroxmarketing.com/audit⁠

Most chiropractors believe they have to choose — either deliver great care or make great money. But that belief alone is what keeps so many practices stuck.

Caleb has seen this pattern play out across dozens of clinics. Practitioners who deliver real value, get great results, but still struggle to grow — not because of skill, but because of how they think about money, pricing, and communication.

In this episode, Caleb breaks down the hidden “poverty mentality” that limits growth in the chiropractic industry and why so many practitioners undercharge despite delivering high-value care. We explore how communication directly impacts retention, referrals, and revenue — and why it’s one of the most underrated skills in business.

We also dive into how to create an experience where patients stay, pay, and refer, the role mentorship played in shaping Caleb’s journey, and why hiring for your weaknesses is critical if you want to scale. If you’ve ever felt stuck between serving patients at a high level and building a profitable business, this episode will challenge how you think about both.

⏱️ TIMESTAMPS

00:00 Intro

01:54 Early Money Mindset

03:13 Poverty Culture Origins

05:23 Mentor Changed Everything

07:11 Belief And Identity

09:32 Words Shape Reality

11:13 Service Versus Revenue

13:27 Doctor And CEO Hats

15:15 KPIs And Scoreboards

18:16 Avoiding Grind Burnout

20:11 Negative Brand Equity

23:08 Dentistry Playbook

26:36 Marketing Perception Shift

27:34 Socratic Patient Conversations

29:53 Spine Nerve Pressure Basics

30:29 Acid Reflux Example

31:38 Socratic Patient Education

32:26 Systemizing The 60 Second Drill

33:47 Small Town Practice Growth

36:50 Going All In On Video Ads

39:55 Getting Comfortable On Camera

41:04 Views Versus Real Patients

43:07 Genesis Model Origin Story

47:55 Who Makes A Good Partner

49:54 Partner Model Profit Share

52:10 Speed Round And Takeaways

54:47 Connect And Final Thoughts

🔗 CONNECT WITH DR. CALEB BRADDOCK

Instagram: https://www.instagram.com/dr_caleb_braddock/Website: https://braddockchiropractic.com/
Email: braddockchiropractic@gmail.com

💡 PRO TIP

If patients don’t understand your value, they won’t stay, pay, or refer — no matter how good your care is.

📊 ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.

Visit: https://www.chiroxmarketing.com/