Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Today in the business of podcasting:

  • Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighting the growing scale of US podcast and streaming audiences.
  • Global has launched a new premium video advertising format on YouTube, giving brands access to connected TV-style placements alongside the broadcaster's content, including the news podcast Up to Speed.
  • Captivate has enabled HTTP Live Streaming (HLS) support for private podcast feeds, improving playback reliability and compatibility for subscription and members-only audio content.
  • A new Digiday report examines the rise of agentic advertising, with survey data showing a majority of advertisers already integrating or building agentic AI capabilities into their ad workflows.
  • Industry analysis explores how podcasting's trust advantage and audience engagement position it as an effective channel as advertisers evaluate where to place budgets in an AI-driven media landscape.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(986)

New Gated Video on Spotify, UK Smart TV Podcasting, & More

New Gated Video on Spotify, UK Smart TV Podcasting, & More

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to liste...

27 Maj 5min

Radio, Podcasting, And The Portuguese Man o’ War

Radio, Podcasting, And The Portuguese Man o’ War

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes over...

27 Maj 9min

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and ...

26 Maj 5min

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those lis...

22 Maj 7min

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, fin...

21 Maj 5min

The Advertising Landscape UK

The Advertising Landscape UK

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-suppor...

21 Maj 2min

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the pl...

20 Maj 5min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
uppgang-och-fall
svd-tech-brief
rss-jossan-nina
bathina-en-podcast
rss-borsens-finest
tabberaset
avanzapodden
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
fill-or-kill
24fragor
lastbilspodden
kapitalet-en-podd-om-ekonomi
borsmorgon
bilar-med-sladd
rikatillsammans-om-privatekonomi-rikedom-i-livet