Category creation is hard: building Hairstory into retail from zero
Dina Rosenbloom didn't join Hairstory to maintain a brand. She joined to rebuild one and get it to retail. As CEO of a 10-year-old company built on a product that asks customers to stop shampooing, sh...
17 Juni 42min
Why Brian Berger wishes he'd gone wholesale from day one
Brian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer relationship at its core, ...
3 Juni 42min
The Secret Behind True Botanicals' 50% Retention Rate
Nearly 50% retention in a category where most brands are lucky to hit half that. That number, which Mila Mendez doesn't deny is in the ballpark, is the clearest signal that True Botanicals has figured...
6 Maj 37min
Why Marine Layer Thinks Agentic Commerce Is Just the New SEO
Michael Natenshon built Marine Layer starting from a single T-shirt he could not replace, spent a year and a half developing custom fabric from scratch, and then opened a pop-up shop purely to collect...
15 Apr 31min
Why Dude Wipes drives its own website traffic to Walmart and Amazon
Most brands treat their website as the transaction. Dude Wipes treats it as the handoff, routing visitors directly to Walmart, Target, Amazon, and club rather than pushing a native cart. It sounds lik...
1 Apr 33min
How Draper James increased margin by cutting promo days while maintaining conversion
Draper James cut promotional days significantly last year and saw margin expansion plus AOV increases. VP of E-commerce and Brand Marketing Piper Parsley walked CEO Jeannie Yoo (who joined in October)...
18 Mars 37min
How shared context eliminates 17-minute explanations: The four-word brief
Johnny Russo built digital commerce operations across Canadian retail for nearly 20 years, including running digital at Marks (a $1.3 billion, 300+ store operation under Canadian Tire) and transformin...
4 Mars 36min
