The Startup Story Behind Girls Get Off and Women’s Sexual Empowerment

What happens when two female founders decide that women’s pleasure deserves the same love and design as kincare and refuse to let stigma or shadow bans stop them?

Today, we have Viv Conway, co‑founder of the sexual wellness brand Girls Get Off, to unpack how a “taboo” idea became a fast‑growing, community‑driven business across New Zealand and Australia.

This is a candid, funny, and deeply empowering conversation about sex, leadership, entrepreneurship, and why sexual wellbeing is health, not a guilty secret. Let’s dive in!

Key Takeaways:

• Find out how two founders turned a lockdown idea for a sex toy brand into a fast‑growing sexual wellness business without relying on paid ads
• Discover why Girls Get Off’s most devoted customers weren’t the 20‑somethings they first imagined, but time‑poor women juggling kids, careers, and long‑term relationships
• Learn how Viv used organic Instagram content, Sunday Confessions, and community‑driven storytelling to normalize sex toys on people’s feeds
• Find out how they navigate digital censorship, code words, and shadow bans while still growing a vibrant, engaged online community
• Find out what really happens behind the scenes when you try to source sex toys from overseas manufacturers and the expensive mistakes Viv would never repeat
• Discover the shocking gap between how terrified most women feel asking for what they want in bed and how enthusiastic most men are to be “given the answers to the test”
• Learn how stigma shows up in unexpected places—from influencers afraid to work with sexual wellness brands to banks refusing to open accounts and how Girls Get Off turned that into media wins
• Find out why Viv believes we stand on the shoulders of generations of women who fought for our rights and why it’s an embarrassment not to use that freedom boldly

Resources:

Viv Conway: LinkedIn

Girls Get Off: Facebook Group | Facebook

Girls Get Off: Instagram

Girls Get Off: https://girlsgetoff.com/

Maaike Steinebach LinkedIn

Website Femtech Future: https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

This episode is more than a founder story, it’s a lens into how changing the conversation about pleasure can change women’s lives, relationships, and even how we see our own power. Together, we can move sexual wellness out of the shadows and into everyday self‑care.

If this conversation made you laugh, think, or feel just a little bit braver about your own pleasure and power, don’t let it stop at your earbuds. Like it and leave a review, so more listeners can discover these powerful stories. See you next week for another episode of FemTech at Work, where we keep amplifying the voices reshaping women’s health and wellbeing.