Acid Tongue - Consumerism

Acid Tongue - Consumerism a 2023 self-released single.

It’s been two years since Seattle garage rockers Acid Tongue released their third full-length Arboretum, which came about as frontman Guy Keltner came to terms with drug and alcohol abuse, as well as his struggles with his bipolar diagnosis, during the pandemic. Keltner and co-frontman Ian Cunningham detailed the making of the record as well as their personal experiences on Sound & Vision in 2021.

Our Song of the Day is the latest release we’ve gotten from Acid Tongue since then, the anti-capitalist/nihilist anthem “Consumerism.” Over the thrumming guitar rhythm, the message relayed by Keltner is clear. No matter how or what you consume, we’re all consumers. Be it eating too much, drinking excessively, consuming cheap drugs, or “digital love” (I think we all know what means), they’re all easy forms of escape through consumption. “Every day I consume more,” softly cries Keltner. “Can you tell me what it’s all been for?/ Cheap drugs and digital love/ I never know when enough’s enough.”

Below, watch the video for “Consumerism,” directed & edited by James Kimberling, and read the full post at KEXP.org.

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