Helping SMBs Scale Smarter Through Fractional CMOs and AI with Joseph Frost, MBA

The market is splitting in two, and smart businesses are already quietly repositioning to the right side.
In this episode of Sales Against the Odds, host Lee Brumbaugh sits down with Joseph Frost, MBA, co-founder of yorCMO, serial entrepreneur, and expert in fractional marketing solutions for SMBs. They explore what founder-led companies can learn about strategic marketing, customer understanding, and scaling with clarity without assuming one-size-fits-all solutions.
Joseph shares why fractional CMOs provide the leadership SMBs need to move past tactical frustration, how clear messaging based on real customer insights drives growth, and how integrating AI with human strategy can create a sustainable marketing engine.

From simplifying the buyer journey to building systems that continue to learn and scale, this conversation shows how businesses can grow smarter while freeing founders to focus on what matters most.

Key takeaways:

How fractional CMOs deliver strategic leadership to align marketing with business goals
Why customer interviews reveal the triggers, language, and needs that drive conversions
How combining human expertise with AI-powered systems can create continuous growth

Episode highlights:
(00:00) Introduction
(02:31) Transition from video business to fractional CMO
(03:24) Six marketing fundamentals overview
(06:28) Pre-sale insights drive messaging success
(08:04) Modern buyer journey and trigger points
(10:18) Enhancing word-of-mouth and sales support
(12:32) Effective website messaging and conversion tips
(16:01) Preparing marketing for AI integration
(21:09) Core growth system explained
(27:44) Founder-led marketing solutions

Connect with the team:
Joseph Frost, MBA on LinkedIn: https://www.linkedin.com/in/josephfrost/
Explore yorCMO: http://yorcmo.com

Lee Brumbaugh on LinkedIn: https://www.linkedin.com/in/lee-brumbaugh-7835512b/
Sales Xceleration on LinkedIn: https://www.linkedin.com/company/sales-xceleration/
Explore Sales Xceleration: https://salesxceleration.com/

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