Stop Begging for a Seat at the Table (This Fortune 500 CPO Says It's Fake)

Stop Begging for a Seat at the Table (This Fortune 500 CPO Says It's Fake)

In this week's Proc n Roll, we are joined by procurement legend John Dixon, whose 40-year career includes serving as Chief Procurement Officer for global giants like AstraZeneca, GSK, Diageo, BP, and Rolls-Royce.


John drops some serious truth bombs about the current state of our industry. He explains why procurement is facing a "perfect storm" of risk, cost, and AI, and why leaders need to completely drop the cliché of asking for a "seat at the table". Instead, he breaks down how to actually earn credibility by speaking the business's language, stopping the endless fights with the CFO over cost savings, and establishing simple, effective baselines. Finally, John issues a warning about the saturated procurement tech landscape —urging leaders to engage in "discretionary learning" so they truly understand AI rather than blindly buying platforms.

Timestamps

(00:50) – Intro: Welcome John Dixon, 40-Year Procurement Veteran & Global CPO(02:10) – The "Perfect Storm": Why Procurement is at an Inflection Point(03:55) – The Myth of the "Seat at the Table" & Earning Real Credibility(07:13) – Clashing with the CFO: Savings vs. True Business Value(10:53) – How to Establish Simple Rules and Baselines with Finance(19:04) – Moving from Tactical Buyers to Strategic Ecosystem Managers(20:28) – The Power of Speaking Their Language: Hiring Chemists to Buy Test Tubes(25:14) – Aligning Procurement's Value Proposition with Business Goals(33:13) – Category Strategy: Your Ultimate Tool to Learn the Business(39:01) – Navigating a Saturated Procurement Tech Landscape(42:14) – Why Procurement Must "Leapfrog" in Technology Investments(46:01) – "Discretionary Learning": Why CPOs Cannot Abdicate Tech Decisions(49:49) – Looking Back: John's First CPO Role and Greatest Turning Point


About Proc n Roll

Proc n Roll is your guide to practical procurement. Join industry veterans Conrad, Zach, and Natasha as we tackle real-world challenges for procurement leaders. From building agile operating models to leveraging the latest AI and data strategies, we bring you no-nonsense, actionable insights to help you transform your organization.

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