You're Losing 41% of Your Revenue After Hours

Most home improvement companies don't have a lead problem.

They have a response problem.

In this episode, Fitz and Franson break down the growing speed-to-lead crisis happening across the home improvement industry and explain why companies spending $10,000–$50,000+ per month on marketing are still struggling to convert leads.

The reality?

41% of booked jobs happen after hours.

97% of homeowners go with the first company that responds.

And some companies are taking 14+ hours to call leads back.

If your sales team is complaining about lead quality, this episode might explain what's really happening.

Topics covered:

• Why speed-to-lead is crushing profitability
• The hidden cost of slow follow-up
• Why homeowners buy from your competitors first
• How multi-location operators lose revenue without realizing it
• The systems every growing company needs in place
• The 4-step framework to fix your response process this week

If you're spending money on marketing and not measuring response times, this episode is required listening.

👇 RESOURCES & NEXT STEPS 👇

If you want sales coaching or training for your team, book a call with Fitz:
https://api.leadconnectorhq.com/widget/form/zKxLXqfU7G06U9jWUhyn

Running multiple locations or a sales team of 3+? Powrful Media partners with multi-location home improvement operators to build marketing systems that actually scale. See how we'd grow your business → powrful.com

🎧 LISTEN ON:

YouTube: https://www.youtube.com/@fitzandfransonshow

Spotify: https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=40a1261e2e954856

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fitz-franson-show/id1828462403

Audible: https://a.co/d/0a9gxjs0

#HomeImprovement #MarketingStrategy #BusinessGrowth #Leadership #SalesManagement

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(64)

The Powr of Upselling: How to Increase Revenue Per Appointment

Home improvement companies are watching lead costs rise—and many owners immediately blame marketing.But the bigger problem may be what happens after the appointment is booked.When a homeowner asks abo...

3 Aug 20min

THIS is Making You Look Cheap (AUDIO ONLY)

If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem.You ...

30 Juli 18min

If You’re Still the Best Salesperson, You’re the Problem (AUDIO ONLY)

Every home improvement business starts with someone who is great at the craft.The best salesperson.The best installer.The best problem solver.The person who knows the product better than anyone else.T...

16 Juli 19min

Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)

Sales blames marketing.Marketing blames sales.And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear.In this episode of The Fitz & Franson Show, Fit...

9 Juli 16min

Dad Taught Me More Than Sales

In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life.After decades in...

21 Juni 54min

3 AI Tools Every Contractor Should Be Using in 2026

Most contractors think a slower market means they need more leads.They're wrong.Slower markets expose operational debt.The CRM cleanup you delayed.The follow-up process that's inconsistent.The sales t...

19 Juni 27min

Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)

Most contractors are nervous right now.Lead flow feels different. Homeowners are hesitating. Competition feels tighter.But here's the truth...Slower markets don't create problems.They expose them.In t...

10 Juni 19min

How Contractors Scale Smarter: Jonathan Weinberg

Most contractors don’t have a lead problem.They have a follow-up problem, a data problem, and a systems problem.In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down wit...

5 Juni 54min