She Started Sober Fish in 2016 When Nobody Was Talking About Sobriety Online — Now She Works From the Beach in Thailand

Episode 64 | Dawn — Soberfish: The Pioneer Who Changed What Sobriety Looked Like Online

In this warm and wide-ranging episode, Jimmy sits down with Dawn, the woman behind Soberfish — one of the earliest and most influential sobriety communities on the internet. Now approaching a decade sober and working remotely from a beach in Thailand, Dawn’s story is a masterclass in what happens when you finally put down the bottle and let your real life begin.

Dawn grew up in North London before her family relocated to Poole, Dorset when she was 16 — uprooting her from everything she knew at exactly the wrong age. That need to fit in, to be accepted, to belong, became the engine that drove her drinking from her teens through her 20s and 30s. She was always the one who got the sickest, always the last one standing, always the one with no off switch — drinking a bottle of wine a night from her early 20s, celebrating weight loss with a Chinese takeaway and more wine, and letting generous friends with deeper pockets fund nights that went far longer than they should have.

What made Dawn’s story different from many was the absence of the traditional rock bottom. She never got married, never had kids — and while her friends naturally slowed down when life took over, Dawn had nothing to pull her back. She drank through her 30s feeling like a failure for not meeting someone, not realising that the drinking itself was why people kept drifting away. By her early 40s she was overweight, a heavy smoker, and exhausted.

Then in summer 2016 a before-and-after photo of people who’d quit drinking appeared in her Facebook feed. She hadn’t searched for it. She just saw it, looked in the mirror, and decided to give herself a year off — mainly to lose weight and quit smoking, fully intending to drink again. She got ill in November, accidentally got a head start on sobriety, and by six months in, knew she was never going back.

With almost no sober content online at the time — just a handful of Facebook groups and Becks Blue — Dawn started sharing her story publicly to lighten the load of her “boring” new life. What she got back changed everything: thousands of messages from people saying I’m just like you — people who didn’t identify as alcoholics, who’d never googled sobriety, but who saw themselves completely in her words. Gray area drinking before anyone called it that.

Now nearly 10 years sober, six stone lighter, non-smoking, running a membership community and coaching practice, and living her dream of working from the sunshine, Dawn is living proof that sobriety isn’t the grey, boring compromise society told us it was. It’s everything else.

Catch Dawn on Instagram at:

https://www.instagram.com/soberfishie?igsh=ZjVwbjJqaDJmczR3

or on Facebook at:

https://www.facebook.com/share/18vvijBris/?mibextid=wwXIfr

Dawn's Linktree:

https://linktr.ee/Soberfish?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAQqhjhleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAadjo2U7bFrRAONzzbycrGG000G7TntaAHX6KJAa7Y141EdsrbGnDAFn3jmhLw_aem_NIEBd5DpI53j1Sa6L4HNPQ

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A Million Little Pieces - James Frey

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Donate:

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My Instagram is:

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And you can find all my other links at:

https://linktr.ee/jimmythistle

Buy me a coffee…

https://buymeacoffee.com/afterhourswithjimmyt

Alcohol Explained - William Porter

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This Naked Mind - Annie Grace

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A Million Little Pieces - James Frey

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Donate:

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