How Businesses Can Stay Ahead of AI-Powered Attacks

Can businesses still rely on cybersecurity strategies that were designed for a very different threat environment?

In this episode of Tech Talks Daily, I speak with Matt Knell from ESET about why many managed service providers and businesses are being forced to rethink what effective cybersecurity looks like in 2026. As cybercriminals become faster, more sophisticated, and increasingly powered by AI, many of the approaches that once provided reassurance are struggling to keep pace.

Matt shares why the idea of "good enough" security is becoming increasingly difficult to defend. While endpoint protection remains an important part of any security strategy, he explains why technology alone is no longer enough. Organizations must continually review, update, and strengthen their defenses rather than assuming that yesterday's protections will be sufficient tomorrow.

Our conversation explores the lasting impact of ransomware and the lessons businesses continue to learn from high-profile incidents. From major retailers to global manufacturers, attacks are creating operational disruption, financial losses, and reputational damage on a scale that few organizations would have imagined a decade ago.

We also discuss one of the industry's most persistent challenges: the cybersecurity skills gap. Finding experienced security professionals remains difficult, while retaining talent has become equally challenging. Matt explains how managed detection and response services are helping MSPs extend their capabilities without having to build and maintain large security operations teams.

AI naturally plays a major role in the discussion. While cybersecurity vendors use AI to improve threat detection and response, attackers are also leveraging the technology to accelerate and sophisticate phishing campaigns, social engineering, and other forms of cybercrime. Matt explains why businesses must remain realistic about both opportunities and risks.

Another theme throughout the episode is the growing expectation that cybersecurity should be treated as a business issue rather than purely an IT concern. Regulations, cyber insurance requirements, supply chain scrutiny, and customer expectations are all increasing pressure on organizations to demonstrate stronger security practices and greater resilience.

We also discuss ESET PRIVATE and why more organizations are seeking security services tailored to their specific operational needs. Rather than relying on a standard package, many businesses are looking for solutions that align with their industry requirements, compliance obligations, risk profile, and long-term objectives.

Finally, Matt reflects on the conversations emerging from ESET's recent partner conference and shares his perspective on the topics shaping cybersecurity priorities for the coming year. AI, resilience, compliance, and business education continue to dominate discussions as organizations look for practical ways to strengthen their defenses.

If you're an MSP, IT leader, business owner, or anyone responsible for protecting digital operations, this episode offers a timely look at the challenges facing organizations today and the steps many are taking to prepare for what comes next.

Is your organization still relying on security strategies designed for yesterday's threats, or have you adapted to today's cyber risks?