Ep 68: Amit Sharan - SVP, Marketing at Tatari

Ep 68: Amit Sharan - SVP, Marketing at Tatari

Connected TV took over the living room. Amit Sharan, SVP Marketing at Tatari, joins Matt Wurst and Valerie Vespa to break down how brands plan, buy, and measure TV across linear and streaming, and where AI actually helps versus where it's still hype.

Amit built marketing at LiveRail, took it through the Facebook acquisition, ran product marketing inside Meta for four-plus years, and has spent nearly eight years at Tatari. He gets into convergent TV, why programmatic is an access point and not a strategy, performance TV versus brand building, competing against The Trade Desk and MNTN and Simulmedia, the SEO bet he skipped early, and the advice every first marketing hire needs: it's your job to teach the founder what marketing is for. Plus a lightning round, a sub-$40 wine worth writing down, and a wine-party game worth stealing.

Topics:

  • Why the line between linear and streaming is fake (your YouTube TV sports feed is technically linear)
  • Selling LiveRail to Facebook, and the "winter's coming" logic that drove the deal
  • What marketing actually looks like at Meta scale
  • Where AI helps in TV today (media planning) versus where it's still theater (creative)
  • "Programmatic is an access point, not a strategy," and why 90% of CTV impressions go to 10 publishers
  • Performance TV versus brand building, and the ceiling every in-market strategy hits
  • Advice for the first marketing hire: your real job is educating the founder on what marketing is for
  • The one bet Amit skipped early (SEO) and why AEO changes the math now

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Avsnitt(76)

Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Ep 74: Adam Puchalsky - President, Blink49 Brand Studio

Branded content isn't a side hustle anymore, it's becoming the main event. Adam Puchalsky, President of Blink49 Brand Studio, joins Matt Wurst and Valerie Vespa to break down how brands, creators, and...

1 Sep 48min

Snark Snack 2: Bread Baking and Instagram-Making

Snark Snack 2: Bread Baking and Instagram-Making

Snark Snack # 2 isn't the first pancake, but it does start with pancakes and ends with real questions: Do SMBs have to be creators... And are creators becoming production companies? Matt's neighbor is...

20 Aug 3min

Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

Ep 73: Liane Nadeau - Chief Media & Investment Officer at Digitas North America

Liane Nadeau, Chief Media and Investment Officer at Digitas North America, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk networked experiences, the death of channel planning, ad...

12 Aug 46min

Snark Snack 1: Highway Mangos and Subway Fortune Cookies

Snark Snack 1: Highway Mangos and Subway Fortune Cookies

The first "Snark Snack" is here. The off-mic conversations Matt Wurst and Valerie Vespa have been having for years, now on the record. Episode 1 riffs on selling mangos in traffic and somehow ends wit...

4 Aug 2min

Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO

Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO

StrawberryFrog founder Scott Goodson and new CEO Steve Scutellaro join Matt Wurst and Valerie Vespa on Snarketing for a rare two-guest conversation on succession, independence, and the future of agenc...

29 Juli 52min

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

Ep 71: Dave Kersey - Global Head of Media at SharkNinja

SharkNinja Global Head of Media Dave Kersey joins the Snarketing Podcast to break down how one of the fastest-moving brands in consumer products runs media without a traditional media plan. Dave talks...

15 Juli 49min

Ep 70: Micky Ogando - Founder/CCO at Bakery

Ep 70: Micky Ogando - Founder/CCO at Bakery

Micky Ogando, Founder and Chief Creative Officer of Austin agency Bakery, joins Matt Wurst and Valerie Vespa on the Snarketing Podcast to talk craft, AI, weird hiring, holding-company chaos, and why h...

1 Juli 47min

Ep 69: Cannes Lions 2026 Preview Episode

Ep 69: Cannes Lions 2026 Preview Episode

Cannes Lions week is here, and this one's a little different. No guest, no agenda, just Matt and Val running their own half-length 2026 Cannes preview before everyone scatters to the South of France.T...

17 Juni 25min

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