145: VIDEO The secrets behind Australia's top online entrepeneurs with Bernadette Schwerdt

In this episode, Serina Bird chats with bestselling author and entrepreneurship expert Bernadette Schwerdt about the secrets behind Australia’s most successful online founders. Drawing on insights from her latest book, Secrets of the New Online Entrepreneurs, Bernadette shares the mindset shifts, digital strategies, and real‑world stories that reveal how everyday people are building extraordinary businesses in the new digital economy.

Topics covered

The traits shared by Australia’s most successful online founders
Why persistence matters
How to choose the right business model for the life you want
The role of authenticity and personal brand
What founders wish they knew before partnering up
How digital creators turn attention into income
The biggest mistakes new entrepreneurs make

About Bernadette Schwerdt

Bernadette Schwerdt is an award‑winning Australian entrepreneur, bestselling author, and one of the country’s leading experts on online business and copywriting. She is the founder of the Australian School of Copywriting, a long‑time tutor at the Australian Writers’ Centre, and the ghostwriter behind several high‑profile business biographies including Catch of the Decade and How to Build a Business Others Want to Buy. With decades of experience interviewing founders, coaching authors, and analysing what makes digital businesses succeed, Bernadette brings a rare combination of storytelling, strategy, and practical wisdom to the world of entrepreneurship.

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