Under my thumb – How the LIKE button hacked our brains

Under my thumb – How the LIKE button hacked our brains

At first the social media ‘Like’ button was just an easy way to get users to interact. Now people click a Like button some seven billion times a day, creating a colossal dataset that companies can use to sell to us, mislead us and predict what we want. And liking itself gets user addicted to a dopamine loop of gratification.


Where did the Like button come from and what is it doing to us? Silicon Valley veteran Bob Goodson, co-author of Like: The Button That Changed The World, tells Andrew Harrison about the cloudy history and the destiny of the ubiquitous thumbs-up.


• Buy Like: The Button That Changed The World through our affiliate bookshop and you’ll help fund The Bunker by earning us a small commission for every sale. Bookshop.org’s fees help support independent bookshops too.


Support us on Patreon for early episodes and more.


• We are sponsored by Indeed. Go to Indeed.com/bunker to get your £100 sponsored credit.

Written and presented by Andrew Harrison. Audio production by Charlie Duffiled & Tom Taylor. Music by Kenny Dickinson. Managing Editor Jacob Jarvis. Group Editor Andrew Harrison. THE BUNKER is a Podmasters Production


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