Inside the Playbook: Lecrae on the Hidden Business of Christian Music

Inside the Playbook: Lecrae on the Hidden Business of Christian Music

In this clip from The Manager’s Playbook, Lecrae breaks down the hidden business behind Christian music and why the niche is much bigger than most people realize.

He explains how independent Christian labels built real revenue before major-label partnerships, how church licensing through CCLI can become a major income stream, and why Christian hip-hop developed its own touring power through live shows, festivals, churches, and direct fan connection.

Lecrae also shares what today’s independent artists need to understand about building an audience: stage presence, social media, music curation, fan connection, adaptability, and the work behind the highlight reel.

A strong listen for independent artists, artist managers, music executives, Christian hip-hop fans, and anyone studying how niche music markets become real business.

Simply put, a conversation like this doesn't come cheap.


Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/5DBsFfmC1YCHzhwn1dlHlH?si=MO71e6ZmSzanB7atasJ3QQ


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(328)

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Juli 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Juli 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Juli 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Juli 21min

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

5 Juli 1h 43min

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Great music still wins.In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.They get into artist dev...

4 Juli 19min

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

What does it really take to last in the music business?In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career ...

3 Juli 21min

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

What separates great artist managers from everyone else?In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, ...

2 Juli 18min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
badfluence
mardromsgasten
mannen-utan-spar
dialogiskt
rss-p3-musikdokumentar
chilla-med-de-vet-du
fem-i-topp
schulman-show
hemma-hos-strage
skandal
karatefylla
gott-snack-med-fredrik-soderholm
vardagsmysterier
podme-bio-4
sexet
rss-bl-metal-podcast
rss-rockpodden
let-me-know-kiss-army-sweden-podcast