Richard Edelman, CEO, Edelman

Richard Edelman, CEO, Edelman

In 1999, 50,000 protesters took to the streets of Seattle, Washington. Convinced globalization would destroy humanity, they wrecked the World Trade Organization’s chances of striking new trade deals. The whole ordeal, which would become known as “The Battle of Seattle,” was one of the largest political protests in Seattle history and one of the first to be coordinated via the internet. This pivotal moment in history also happened to be a pivotal moment in the life and career of Richard Edelman. The Battle of Seattle, it turns out, marked the birth of an idea that remains relevant more than 25 years later: The Edelman Trust Barometer. In this episode, Richard unpacks not only the story of how the first Trust Barometer came to be, but also what it means to trust and be trusted as a business leader.


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Avsnitt(14)

Doug Palladini, Former CEO and President, Carter’s; Former Global Brand President, Vans

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21 Apr 23min

Charles Lowrey, Former Executive Chairman and CEO, Prudential Financial; Director, BNY

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7 Apr 22min

Gil West, CEO, Hertz; Director, Virgin Galactic

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Mark Bertolini, CEO, Oscar Health; Chairman, Verizon

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10 Mars 26min

Greg Creed, Former CEO, Yum! Brands; Director, Aramark, Delta Air Lines, and Whirlpool

Greg Creed, Former CEO, Yum! Brands; Director, Aramark, Delta Air Lines, and Whirlpool

In 2011, the American fast food brand Taco Bell faced an accusation that sent sales plummeting. According to a lawsuit that quickly went viral, the beef served at more than 5,600 Taco Bell restaurants...

24 Feb 23min

Omar Abbosh, CEO, Pearson; Director, Zuora

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After a 31-year stint at Accenture, Omar Abbosh eventually found himself at the helm of the educational courseware and services provider, Pearson. But his journey upward wasn’t as simple as stepping o...

10 Dec 202523min

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