Next Level Supply Chain with GS1 US24 Juni

(Replay) What Retailers Can Learn from Carter's RFID Journey

Carter's has achieved a milestone that many retailers considered out of reach.

In only three months, Carter's implemented RFID technology in 700 stores, boosting inventory accuracy at the item level while simplifying operations for store associates and improving the customer experience.

In this episode, hosts Reid Jackson and Liz Sertl sit down with Gina Maddaloni of Carter's , and Anna Marie Blackburn, formerly of Carter's, to discuss the company's RFID journey. They explore how the initiative gained support across the organization, the role RFID now plays in daily operations, and the business value it continues to deliver.

This episode is a replay of our conversation with Gina and Anna, brought back for anyone exploring RFID, inventory visibility, and large-scale retail technology rollouts.

In this episode, you'll learn:

How Carter's achieved one of the fastest RFID deployments in retail
Why RFID is no longer "too complex" or "too expensive"
What's next as Carter's expands RFID use into its supply chain operations

Jump into the conversation:
(00:00) Introducing Next Level Supply Chain
(01:29) Anna Marie and Gina's backgrounds
(03:52) What RFID technology means for retail
(06:47) The process of rolling out RFID across Carter's stores
(13:21) RFID's impact on Carter's operational efficiency
(17:49) RFID as a recruiting tool for store teams
(18:54) Asset protection benefits and peace of mind
(19:34) Expanding RFID into DC operations
(23:49) What's next, Carter's move toward serialization
(25:15) Advice for companies starting their RFID journey
(22:16) Busting RFID myths: cost, complexity, and adoption
(28:43) Favorite tech beyond RFID
(31:36) What Gina and Anna Marie want to learn next

Connect with GS1 US:
Our website - www.gs1us.org
GS1 US on LinkedIn

Connect with the guests:
Gina Maddaloni on LinkedIn
Anna Marie Blackburn on LinkedIn

Check out Carter's

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