Building Trust, Attention & Authenticity in the AI Advertising Era with Luis Di Como

In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexity of digital advertising, the rise of AI agents, and why audiences, authenticity, and attention are becoming the defining pillars of modern marketing. Takeaways AI is shifting from a tool that answers questions to a system that helps shape decisions. Marketers must plan for both human audiences and AI agents. Authenticity is becoming more important as AI-generated content proliferates. Content performs best when paired with the right context. Media quality directly influences business outcomes. Automation is essential for managing marketing complexity at scale. Human judgment remains critical in AI-powered workflows. Trust in AI grows through transparency, standards, and guardrails. Brands need clear risk tolerances when deploying AI systems. Attention that drives measurable business outcomes is the ultimate goal. Chapters00:00 Introduction to The Great AI Advertising Reset Series00:32 Why Digital Advertising Has Become More Complex01:31 The Three A's: Audiences, Authenticity & Attention04:55 How AI Is Reshaping Marketing Organizations07:26 Moving Beyond Basic AI Automation08:55 Why Human Judgment Still Matters09:22 Connecting Media Quality to Business Outcomes11:12 Content Plus Context Equals Better Results11:38 Building Trust in AI Decision Making12:07 The Self-Driving Car Analogy for AI Adoption14:20 Final Thoughts on AI, Trust & Marketing