Surveying The Podcast Atlas, Industry Ad Effectiveness, & More

Surveying The Podcast Atlas, Industry Ad Effectiveness, & More

Today in the business of podcasting:

  • Register here for the Podcast Atlas debut webinar next week!
  • Two new Sounds Profitable studies reshape the discovery conversation: the Podcast Discovery Playbook 2026, co-published with JAR Podcast Solutions, finds 61% of listeners discover shows through YouTube and social media, while Tom Webster's A New Map for Podcasting and the forthcoming Podcast Atlas argue that platform-native vertical clips, not trailers, drive discovery for audiences under 35.
  • Two industry leaders weigh in on SoundsProfitable.com: Triton Digital's Mattia Verzella explains why cross-channel CPM comparisons mislead publishers and details the floor-pricing "triangle of sadness," and Voxtopica's Richard Fawal argues that mission-driven podcasters at nonprofits, universities, and government agencies deserve research, pricing, and recognition the industry has yet to provide.
  • New data digs into audio's ad effectiveness: the YouGov U.S. Podcast Advertising Report 2026 finds podcast ads are the most-skipped yet least-annoying format, with 60% of listeners taking action after hearing one, while Sounds Profitable and Veritonic launch a free preview of Veritonic Instant Insights to test whether video ad creative holds up as audio before launch.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(1046)

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Spotify's "Unskippable" Ads, Video in Podcasting's Top 50, & More

Today in the business of podcasting:Register for Ask a Marketer: How Advertisers Read the ResearchSpotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with t...

17 Aug 7min

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

First Podcast Movement NYC Speakers, Nielsen to Acquire DoubleVerify, & More

This week in the business of podcasting:Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator...

14 Aug 10min

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Podcast Movement unveils its NYC lineup, Alex Cooper's Unwell raises at $500M, & More

Today in the business of podcasting:Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upf...

13 Aug 4min

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More

Today in the business of podcasting:Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel ...

12 Aug 7min

Five Days at Terminal 5

Five Days at Terminal 5

Register for Podcast Movement 2026In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this Septembe...

12 Aug 10min

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More

Today in the business of podcasting:With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are t...

11 Aug 7min

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More

Today in the business of podcasting:Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Pod...

10 Aug 7min

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More

This week in the business of podcasting:Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorsh...

7 Aug 8min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
fill-or-kill
borsmorgon
rss-dagen-med-di
lastbilspodden
tabberaset
rss-hos-psykologen
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borslunch-2
bathina-en-podcast
rss-veckans-trade