'Models Built For Me'
Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real...
4 Aug 54min
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a pol...
28 Juli 46min
Forget The Shiny Objects And Focus On Fundamentals
Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer...
21 Juli 48min
Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home...
15 Juli 45min
Reckitt's Digital Reckoning
You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt's Sameer Amin, on thi...
8 Juli 39min
Rethinking Vitamin Marketing, With Barrière
Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.
23 Juni 50min
California Regulatin'
Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency's enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention...
16 Juni 41min
