Sneak peek: How marketing leaders are delivering social impact

Sneak peek: How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement?

In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at Sense.

Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver genuine social impact, whether you’re in a big corporate, an agency, or the nonprofit sector.

Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

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Avsnitt(138)

How marketing leaders are delivering social impact

How marketing leaders are delivering social impact

How can marketing leaders drive real social change, not just publish another glossy purpose statement? In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, f...

2 Juli 53min

Why authenticity is still vital for senior marketing leaders

Why authenticity is still vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

18 Juni 46min

Sneak peek: Why authenticity is vital for senior marketing leaders

Sneak peek: Why authenticity is vital for senior marketing leaders

Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?  In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketin...

17 Juni 1min

Marketing 7.0 and leading through disruption

Marketing 7.0 and leading through disruption

In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM...

4 Juni 45min

Sneak Peek: Marketing 7.0 and leading through disruption

Sneak Peek: Marketing 7.0 and leading through disruption

A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketin...

3 Juni 1min

Navigating 100 years of marketing and advertising evolution

Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

23 Apr 59min

Sneak Peek: Navigating 100 years of marketing and advertising evolution

Sneak Peek: Navigating 100 years of marketing and advertising evolution

As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We...

22 Apr 1min

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