Inside the Playbook: Nael Atweh and Alyce Hayek on Marriage and Music Business

Inside the Playbook: Nael Atweh and Alyce Hayek on Marriage and Music Business

Nael Atweh and Alyce Hayek of Grass Fed Music join The Manager’s Playbook to talk about building a music management company together as husband and wife.

They share how they met, how their relationship turned into a business partnership during COVID, and how Grass Fed developed its artist services model for independent artists.

Nael and Alyce get into artist development, content strategy, rollout planning, business structure, team building, and why great management needs both creative instinct and operational discipline.

This episode is for artists, artist managers, aspiring music executives, and anyone trying to understand what it really takes to build artists behind the scenes.

Simply put, a conversation like this doesn't come cheap.


Check out Influur Pulse: https://www.influur.com/book-a-demo


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/4mqdVGC0ip18qh5ZlaOVKf?si=6sl7kZnsS3eQcnhNrIbiNA


Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

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Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

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Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

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Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Juli 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

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In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Juli 21min

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

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In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

5 Juli 1h 43min

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

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Great music still wins.In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.They get into artist dev...

4 Juli 19min

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

What does it really take to last in the music business?In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career ...

3 Juli 21min

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

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What separates great artist managers from everyone else?In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, ...

2 Juli 18min

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