354. Building Companies, Busting Myths, And The Power Of Hormones

In this episode of the You Are Not Broken, Dr. Kelly Casperson is joined by Joanna Strober, CEO of MIDI Health, for a direct and hopeful conversation about menopause care, hormone therapy, and what women actually need from the healthcare system.

Joanna shares the story behind building MIDI Health and why access, education, and properly trained providers are essential to closing the massive gaps in menopause care. Despite the data, only a small fraction of eligible women are receiving hormone therapy—leaving millions undertreated, dismissed, or told to simply “push through.”

This episode tackles outdated narratives around menopause, reframes hormones as foundational to long-term health and longevity, and makes a strong case for advocacy—by clinicians, companies, and women themselves.

• How MIDI Health is delivering hormone therapy to 25,000 women each week

• Why only ~5% of women over 40 are currently using hormone therapy

• The critical need for education and training in menopause care

• How hormone therapy can help prevent downstream health issues

• Why menopause care doesn’t end when periods stop

• What’s broken in women’s healthcare—and how to fix it

• Real patient success stories that show what’s possible

• The role of hormones in longevity, vitality, and overall health

• Why advocacy is essential for meaningful change

• MIDI Health’s vision to become a trusted, national brand for women’s health

Menopause is not the end of care—it’s the beginning of a new phase that deserves attention, education, and evidence-based treatment. Hormone therapy isn’t about vanity or “anti-aging”; it’s about giving women access to the healthcare they’ve always deserved.

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