Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What's Actually Blocking Your Growth
In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aest...
9 Juli 22min
How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of tradit...
25 Juni 27min
The 1099 Trap: Why Most Aesthetic Practices Are One Audit Away From a Six-Figure Penalty
Host Don Adeesha sits down with Kara Kelly, CEO of Clinical HR, to tackle the people problems that quietly derail aesthetic practices, from the moment a clinician becomes a reluctant manager to the ch...
18 Juni 42min
Building a Skincare Brand Gen Z Actually Trusts-and Turning That Trust Into Long-Term Revenue
In this episode, host Don Adeesha sits down with Dr. Whitney Havnik, a double board-certified dermatologist and fellowship-trained Mohs surgeon, to tackle a problem every practice is now facing: an en...
11 Juni 34min
The Future of Clinical Integrity: Implementing Evidence-Based Education and Elevating Industry Standards
In this episode, host Don Adeesha sits down with industry legend Tracey A. Hotta, past editor of the Plastic Surgical Nursing Journal and past president of ISPAN, to confront a problem hiding behind t...
4 Juni 28min
Running a Medical Spa 8 Years Ago vs. Today: The Strategic Evolution of Vendor Partnerships, Compensation Models, and Unit Economics
In this episode, host Don Adeesha sits down with Amy Engel, owner of Sweet Spot Medispa and a top 50 Evolus partner, to dismantle the most expensive phrase in aesthetics: "we've always done it this wa...
28 Maj 47min
Surviving the Zero-Click Era: How Aesthetic Practices Win Patients When AI Answers Before the Click
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions ...
21 Maj 31min
