Lauren Cobello | Build A Personal Brand People Trust #97

Lauren Cobello joins Miesha Tate for an honest conversation about personal branding, PR, visibility, and how your story can become the foundation for real growth. Lauren shares how she went from being a stay-at-home mom in debt to building a successful brand through couponing, media appearances, books, and eventually her own PR agency.

Together, they talk about finding what lights you up, choosing one clear brand lane, building relationships without making everything transactional, and why small brands need more than a polished product photo to stand out. Lauren also breaks down when to hire a publicist, the difference between PR and marketing, why earned media matters in the age of AI search, and how to build credibility without fake followers or inflated numbers.

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Connect with Lauren Cobello

Website: https://laurencobello.com/

Agency: https://leveragewithmedia.com/

Instagram: https://www.instagram.com/lauren_cobello

Chapter Markers

00:00 – What Makes Your Story Unique

04:35 – Getting Press Without A Publicist

06:15 – Relationships, Integrity & Storytelling

11:16 – Finding Your Strengths And Zone Of Genius

14:00 – What Lights You Up?

17:00 – Why Your Brand Needs One Clear Lane

23:45 – First Steps Before Hiring PR

29:35 – Why Small Brands Need A Founder Story

33:04 – Website, Social Media, Books & Niching Down

39:18 – When A Book Or PR Agency Makes Sense

41:29 – Real Audiences Vs Inflated Numbers

48:32 – PR Vs Marketing, Earned Media & AI Search

55:16 – Realistic PR Timelines And Expectations

58:00 – Leveraging Media For Long-Term Growth

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