Trading Corporate Hustle For Bikini Business w/ Toco Founders | EP 106

Charlotte and Olivia launched Toco in 2017 after feeling frustrated by the lack of options when it came to finding high-quality, 'cheeky' swimwear in the UK market. Having been spoilt for choice throughout their late teens and early 20s with vibrant, bold and flattering cuts bought in their Mum's home country of Trinidad, they decided to solve their problem and set to designing their first bikini set. After a lucky feature in The Daily Mail, their first collection sold out in 3 months. Lots of hand-written thank you notes and late-night packing sessions later (all whilst moonlighting alongside their full-time jobs as auditors and mums to 5 children between them), the sisters grew the business to a point where they were able to leave their corporate jobs and grow Toco full time. With year-on-year growth doubling and a 40% repeat customer base, what was once a 'cult' brand with a die-hard fan base, Toco is now on track to becoming one of the fastest-growing independent swimwear brands in the UK this year. Whether you're a business owner or not, you're going to leave today's episode with some gems. These co-founders share why it's possible to start a business and how they learnt to shut out the dismissive comments when people can't see your vision. They talk about the importance of putting your energy into the growth-focused tasks in the business, delegating and the lessons they wished they'd learnt sooner. From parenthood to doubling down on your finances, hearing their journey from accountants to business owners is powerful. It's the sisters & co-founders first podcast episode so please show them the love they so truly deserve. In this episode, Charlotte, Olivia and Amira discuss: What the early days of running a business looked like How a quickly drafted press release led to their PR break The way they navigated the negativity around leaving a 'secure' corporate career Where the inspiration for Toco came from Their risk-adverse approach and why your financials are crucial Learning from the challenges within the business The power of delegating your non-growth tasks How to ask out a potential mentor What to expect from the new season of Toco in 2024 Toco's Links: Instagram www.instagram.com/tocoswim Website www.tocoswim.com Follow me: Instagram https://www.instagram.com/the_communicationexpert/ LinkedIn https://www.linkedin.com/in/amiramansour/