From Burnout to Building a Wellness Company: Jasmine’s Founder Journey [CORPORATE WELLBEING]

Burnout almost forced her to stop but it turned out to become the turning point of her life.

In this episode of Asian Business Owners, I sit down with Jasmine Liu, a former banker who experienced burnout in 2017 while working in the fast-paced banking world in Hong Kong.

What followed was not just a career change but a complete shift in perspective.

After a transformative trip to Bhutan, Jasmine began questioning the corporate lifestyle she once embraced. She eventually founded Maestro Wellness, a B2B platform focused on improving corporate wellbeing and launched the Build Well, Live Well Summit to help organisations rethink performance, health and longevity.

We talk about:

What burnout really feels like behind closed doors
Why high performers often ignore early warning signs
Transitioning from corporate banking to entrepreneurship
Building a wellness business from scratch
Launching a B2B platform
Redefining ambition and long-term success

Get your free day pass at Garage Society!

Timestamps:

(00:00) Introduction to Asian Business Owners Podcast

(00:30) Get a free day pass at Garage Society

(00:49) Jasmine's Background

(01:48) Experiencing Burnout and Its Impact

(06:52) Journey to Bhutan: A Turning Point

(09:20) Returning to Hong Kong: A New Perspective

(13:59) Transition to FinTech and Learning

(15:48) Building a Meaningful Business from Scratch

(19:27) Starting an E-Commerce Platform

(20:20) Sourcing High-Quality Products

(21:06) Managing Logistics and Operations

(22:24) Transition to MaestroWellness

(22:51) Addressing Corporate Wellbeing

(25:10) Building the B2B Wellness Platform

(32:26) What Companies Get Wrong about Corporate Wellbeing

(33:39) The Build Well, Live Well Summit

(36:06) Lessons for Future Founders

(37:56) Conclusion and Event Reminder

Get your free day pass at Garage Society!

👉 To find out more:

Jasmine on LinkedIn

Attend the Build Well, Live Well Summit here

To follow my journey:

💬 abo.pod

📲 Find me on LinkedIn

🎧 Subscribe to Asian Business Owners wherever you listen to it!

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