Growing a personal brand is a TERRIBLE idea (unless you do this)

Growing a personal brand is a TERRIBLE idea (unless you do this)

Everyone's telling you to go + build a personal brand. Chris reckons that's the worst thing you can do, because you've already got one.


In this episode he breaks down Personal Brand DNA: the five-strand framework he takes every C2C client through to turn their existing life, opinions + flaws into content that makes them likable + buyable. It's built like a movie, story, character, associations, bad guys + reviews, + it's the exact system that took Chris from "sales guy Chris," too scared to show his face, to £2m+ on LinkedIn. If you're a coach, consultant or service provider whose content feels beige or a bit AI, this is the one to fix it.


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Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/

Follow me on Instagram: http://www.instagram.com/chrisjamesonline


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IN THIS EPISODE:

- Why you curate a personal brand rather than create one

- The five strands of Personal Brand DNA + how to use them

- Why you're the main character, not your audience

- How to pick your bad guys + take a stand without slagging anyone off

- The seeding method that spreads it all through your content in passing


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🔥 I'll roast your LinkedIn profile for FREE: https://www.chris-james.co/profile-optimiser


🧠Come to my next workshop: https://www.chris-james.co/workshop

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