From VISA Executive to Startup Founder: Starting Over After 25 Years

After more than 80 conversations with founders, some stories deserve to be heard again.

This week, (re)listen my conversation with Maaike Steinbach, former CEO of Visa and founder of FemTech Future.

After spending more than 25 years in corporate leadership, Maaike made a decision many people think about but few actually make: she left her executive career to build a startup with a mission.

In this conversation, we talk about what it's like to leave corporate, start over, find purpose and build a business from scratch.

We also discuss:

• What FemTech actually is

• The gender health gap

• Building a startup after a successful executive career

• Why women's health remains under-discussed

Topics: career change, leaving corporate, startup founder, former CEO, Visa executive, entrepreneurship, founder journey, women in business, female founder, FemTech, women's health, leadership, purpose, corporate to startup, business podcast.

Timestamps:

(00:00) Teaser

(00:51) Podcast Intro

(01:46) Meet Maaike Steinbach

(02:17) What Femtech Means

(03:57) Leaving Corporate Leap

(06:27) Personal Health Turning Point

(08:24) Gender Health Gap Explained

(12:17) Why It’s Big Business

(13:26) When to Make the Jump

(17:00) DEI Belonging at Work

(21:49) Quickfire Questions

(24:17) Entrepreneur Treats

(24:53) Gender Bias After Corporate

(29:53) FemTech Taboo Talk

(32:09) Healthcare Gaps and Misinformation

(35:37) Podcast and Community Events

(36:42) No Business Plan Needed

(39:30) Three Pillars and New Platform

(42:31) Celebrity Advocates

(44:50) Personal Boardroom Advice

(48:55) Wrap Up

👉 To find out more:

FemTech Future's website

Maaike's podcast FemTech at Work

To follow my journey:

📲 Find me on LinkedIn

💬 Follow abo.pod

🎧 Subscribe to Asian Business Owners

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