Ep. 16 - Why Being the Cheapest Cleaner Will Kill Your Business

If you're trying to start a cleaning business, break into commercial cleaning, or finally scale your cleaning company without burning out, this episode will hit close to home.

In this conversation, we sit down with Denise Christopher, founder and owner of Attention to Detail Janitorial Services, a respected commercial cleaning business serving Ocean and Monmouth County, New Jersey. Denise shares how she went from survival mode as a newly divorced single mom—borrowing a car, moving back home, and cleaning just to pay the bills—to building a stable, systemized cleaning company with long-term commercial clients, specialty services, and dependable teams. Her journey is a powerful reminder that real cleaning company growth comes from grit, consistency, and doing the work when no one is watching.

We dive into the real challenges most cleaning business owners face but rarely talk about: pricing cleaning services without racing to the bottom, knowing when to walk away from the wrong clients, hiring and leading teams you can trust, and why systems—not hustle—are what allow you to truly grow and scale a cleaning business. Denise also shares how a people-first mindset, strong operations, and clear standards have helped her retain clients and staff in a competitive commercial cleaning market—without giving up her values.

If you're looking for honest cleaning business tips, real-world commercial cleaning strategies, and lessons from someone who has built a cleaning business the hard way—and kept it running for over a decade—this episode is for you.

👉 Subscribe for weekly conversations on how to start, grow, and scale a profitable cleaning business

👉 Book a free discovery call to get clarity on pricing, clients, and systems for your cleaning company

🚀 Ready to Systemize Your Cleaning Business?
We recommend Jobber to help you schedule jobs, track clients, send invoices, and automate follow-ups.

Try it FREE for 2 weeks + get 20% off your first 6 months when you use our link:
https://go.getjobber.com/misael

🔗 Connect with Denise:

Facebook: https://www.facebook.com/denisecstt/

Website: https://attentiontodetailnc.com/

For YouTube and Spotify:

🎥Subscribe: @misaavalos For more cleaning tips videos!

📲 Instagram: @cleaningjourney

📲 Instagram: @misa.avalos

🎙️Spotify: The Cleaning Journey Podcast On Spotify

📞1-on-1 Call (45-FREE Minutes to talk about your business, CRAZYY, I know): 👇

https://scheduler.zoom.us/misael-avalos/free-discovery-call

Want to be in the podcast? Please fill out this form, and we will contact you. Your journey matters! https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit