Luxury Clients Changed Everything in Her Cleaning Business

In Part 2 of this conversation, Misael Avalos sits down again with Shania Gladwell, founder of Beskar Cleaning, to dive deeper into the systems and strategies that helped her build a premium recurring cleaning company operating across multiple locations in Australia.

This episode focuses on recurring revenue, premium clients, hiring systems, automation, retention, and building a business that runs without the owner being involved in every task.

Shania shares how she transitioned from everyday residential cleaning into luxury recurring services while building stronger systems, better client retention, and long-term operational freedom.

In this episode, we discuss:

✅ Turning one-time customers into recurring clients
✅ Builder partnerships and referral systems
✅ Email automations and follow-up campaigns
✅ Selling recurring cleaning the right way
✅ Why wealthy customers buy differently
✅ How to attract premium luxury clients
✅ Networking and referral strategies
✅ Maintaining quality while scaling
✅ Leadership development and employee education
✅ Staff retention systems that actually work
✅ Building a sellable business asset
✅ Long-term entrepreneurial mindset

If you want to build a recurring cleaning business with stronger systems, better clients, and long-term scalability, this episode is packed with practical insights you can apply immediately.

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🔗 CONNECT WITH SHANIA GLADWELL
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📺 YouTube
https://www.youtube.com/@ShaniaGladwell

📱 TikTok
https://www.tiktok.com/@venturementors?lang=en

📘 Free eBook — Uncompromising Success
https://www.venturementors.com.au/resources/uncompromising-success

🧼 Beskar Cleaning
https://www.facebook.com/beskarcleaning

🤖 Cornerstone AI
https://www.facebook.com/profile.php?id=61572908942078

📈 Venture Mentors
https://www.facebook.com/profile.php?id=61567442694090

🛠️ Beskar Tiling
https://www.facebook.com/BeskarTiling

👤 Shania Gladwell
https://www.facebook.com/shania.gladwell/

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💼 JOBBER — FREE TRIAL + 20% OFF
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If you're serious about building systems that remove you as the bottleneck, you need the right tools.

We recommend Jobber to manage scheduling, quoting, invoicing, and client communication all in one place.

Start your 2-week free trial and get 20% off for 6 months here:
https://go.getjobber.com/misael

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🎙️ THE CLEANING JOURNEY
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🎥 Subscribe: ‪@misaavalos‬ for more cleaning business content

📲 Instagram: @cleaningjourney
📲 Instagram: @misa.avalos

🎙️ Spotify: The Cleaning Journey Podcast

📞 1-on-1 Call (45 FREE Minutes to talk about your business 👇)
https://scheduler.zoom.us/misael-avalos/free-discovery-call

Want to be on the podcast? Your journey matters. Apply here:
https://docs.google.com/forms/d/10RsS2J2CzQjW8ttbljx2LfebK9sMtmSz9AG0ipMAlx8/edit

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🧠 ABOUT SHANIA GLADWELL
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Shania Gladwell is the founder of Beskar Investments Group, which includes Beskar Cleaning across 19 locations in Australia, Beskar Tiling, Cornerstone AI, and Venture Mentors.

She helps service-based business owners scale through automation systems, leadership, hiring infrastructure, smart websites, CRM systems, and strategic growth consulting.

Starting in the cleaning industry before expanding Australia-wide, Shania built and scaled her company into an award-winning business before transitioning into helping entrepreneurs globally create businesses that run without constant owner involvement.

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